<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[The Event Beverage Co.]]></title><description><![CDATA[We take pride in delivering world class hospitality for events and exhibitions throughout the UK and Europe.]]></description><link>https://www.event-beverage.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 30 Jul 2026 20:31:17 GMT</lastBuildDate><atom:link href="https://www.event-beverage.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why your exhibition stand needs a coffee barista! ]]></title><description><![CDATA[Walk the halls of any major UK exhibition — the NEC in Birmingham, ExCeL London, or Manchester Central — and you'll notice the stands with a queue outside them aren't always the ones with the flashiest video wall or the biggest prize draw. More often than not, they're the ones with a barista pulling shots of espresso. It sounds almost too simple to be a serious marketing tactic.... But a coffee station on your exhibition stand does something that most stand features can't: it gives visitors a...]]></description><link>https://www.event-beverage.com/post/why-your-exhibition-stand-needs-a-coffee-barista</link><guid isPermaLink="false">6a6b73517882b714f0d7917e</guid><pubDate>Thu, 30 Jul 2026 15:54:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7b594_8642defb8d1c4b7cb4b3f6851350f979~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Phil</dc:creator></item><item><title><![CDATA[The Most Expensive Coffee in the World: What Makes a Cup Worth Hundreds of Pounds a Kilo?]]></title><description><![CDATA[By The Event Beverage Company Coffee is the world's most beloved everyday luxury — but at the very top of the market, "everyday" stops applying entirely. Some beans sell for hundreds, even thousands, of pounds per kilo, sought after by collectors, five-star hotels, and competition judges chasing a flavour experience that simply doesn't exist anywhere else. So what actually separates a bag from the supermarket shelf and a coffee that costs more than a designer handbag? Rarity, terroir, and in...]]></description><link>https://www.event-beverage.com/post/the-most-expensive-coffee-in-the-world-what-makes-a-cup-worth-hundreds-of-pounds-a-kilo</link><guid isPermaLink="false">6a6b67305cf1d22b8d728b60</guid><pubDate>Thu, 30 Jul 2026 15:03:41 GMT</pubDate><dc:creator>Phil</dc:creator></item></channel></rss>